Introduction
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Welcome to 1 Second Everyday's privacy policy.

1 Second Everyday respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and use our services and tell you about your privacy rights and how the law protects you.

This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Alternatively, you can download the policy here: 1 Second Everyday Privacy Policies. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

Other relevant policies are our Cookie Policy, Terms of Service, and CCPA Policy.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It also includes information from which a device or household can be identified. It does not include data where the identity has been removed (anonymous data).

The types of personal data we may collect (directly from you or from third-party sources) and our privacy practices depend on the nature of the relationship you have with 1SE and the requirements of applicable law.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, date of birth (month, day, and year) and username or similar identifier
• Contact Data includes account identifier, email address, and telephone numbers.
• Journal Data includes project titles, your videos, photos, moods, GPS coordinates for videos and photos, and written journal entries used to make a snippet in a project.
• Transaction Data includes details about purchases from you, product SKUs, other details of products, and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, device ID, your login data, browser type and version, time zone setting and location, operating system and platform, ad attribution, analytics, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, profile picture, purchases or orders made by you, subscription status, date of birth, account preferences, feedback and survey responses.
• Usage Data includes information about how you move around our website, metrics on how you're using specific features of our products and time spent using our services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
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We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not knowingly collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses. However, the content of pictures, videos, or text that you post on our website or through our service might lead someone that you share that content with to draw conclusions related to special categories of personal data. If needed, our legal bases under GDPR and UK GDPR for the processing of such images and text (e.g., the processing we do to help you make and share your videos) are performance of a contract with you, your explicit consent, and your public sharing of the data.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. How is your personal data collected
We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Journal, Identity, and Contact by posting media, filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• use our products or services;
• apply for our products or services;
• create an account on in our app;
• subscribe to our service or publications;
• request marketing to be sent to you;
• complete an order on our Site;
• enter a competition, promotion or survey; or
• give us feedback or contact us.

• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.

Third parties. We will receive personal data about you from various third parties as set out below:

• Website analytics providers such as Google Analytics (GA4) based outside the UK and the EU;
• App analytics providers such as Amplitude based outside the UK and the EU;
• App analytics providers such as Firebase based outside the UK and the EU;
• Crash reporting such as Luciq based outside the UK and the EU; and
• Error reporting such as Sentry based outside the UK and the EU;
• Fulfillment providers such as Shopify based outside the UK and the EU;
• Payment processors such as Stripe based outside the UK and the EU;
• Contact and Transaction Data from providers of technical, payment and delivery services such as Google based outside the UK and the EU;
• Contact and Transaction Data from providers of technical, payment and delivery services such as Apple based outside the UK and the EU;
• Ad attribution providers such as Meta SDK based outside the UK and the EU;
• Marketing website hosts such as Webflow based outside the UK and the EU;
• Survey and form providers such as Tally based outside the US;
• Email delivery providers such as Twilio (SendGrid) based outside the UK and the EU;
• Subscription and transaction data from providers such as RevenueCat based outside the UK and the EU;
• Video hosting and content delivery providers such as Bunny.net, located in Germany;
• Video hosting and content delivery providers such as Amazon Web Services based outside the UK and the EU.

4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

We do not use any personal data—including videos, photos, audio, journals, metadata, device information, or analytics data—to train our models or any third-party AI or machine-learning models.

Purposes for which we will use your personal data

Certain jurisdictions, including the UK and the EU, require the identification of the legal grounds for the collection, use, sharing, and other processing of personal data.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

We may process and share your personal information for the purpose of providing you with personalized advertising. To provide personalized advertising, we work with a variety of third-party advertising networks, such as Nimbus. These third-party advertising service providers collect and use personal information about your visits to and use of the Service, as well as other websites, in order to serve you with advertisements and content tailored to meet your preferences and likely interests, and better understand ad effectiveness. Aggregate demographic and interest data will also be used for market research purposes.

You may also be able to opt out of receiving personalized ads from advertisers and ad networks that are members of the or who follow the using their respective opt-out tools hyperlinked above. In addition, your mobile devices may offer settings that let you make choices about the collection, use, and transfer of mobile app information for personalized ads (for example, Apple iOS’ Advertising ID and Google Android’s Advertising ID). Users in applicable jurisdictions (EU/UK) are opted out of ad attribution by default.

Please note that opting out of personalized advertising does not prevent the display of all advertisements to you. Certain 1 Second Everyday subscriptions may offer an ad-free experience.


Marketing/promotional offers from us

We may use your Identity, Contact, Technical, Usage, Profile, and Marketing and Communications Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers of ours may be relevant for you (we call this marketing).

You will receive marketing communications from us for our products, services, and offers if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Opting out

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

• Contacting customer support at to be removed from marketing emails; or
• Logging into your account at https://me.1se.co/ and requesting to delete your account; or
• Click the "unsubscribe" option in the footer of our emails.

If you opt out of receiving marketing messages, we will still communicate with you as needed about your product/service purchase, warranty registration, product/service experience, or other transactions.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services).
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You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the App User's Personal Data Usage Table and Website User's Personal Data Usage Table above.

• External Third Parties as set out in the Glossary.
• Vendors or other third parties who perform services on our behalf (e.g., payment processing, ad attribution, analytics, storage, fulfillment and shipping).
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets.

Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Note that if you share your personal data on our Site or through our Services by making public postings or sharing content such as videos or journal entries, we cannot control what other users you share that data with will do with it and even after we delete our copies of it, it may still be viewable in cached or archived pages or as copies made by users.

6. International transfers and Location of Servers

1SE is based in the United States, many of our external third parties are in the United States, our website is hosted by servers in the United States, data associated with our marketing emails is stored in Ireland and Germany, and we operate our business globally. Certain media files (such as videos associated with shareable links and backup content) are stored on Bunny’s servers located in Germany. Transfers to Germany rely on the EU GDPR adequacy decision for EU/EEA users and the UK adequacy regulations for UK users.

International transfers of your data may be necessary for us to fulfill our contract with you but some countries, including the United States, may not provide the same level of data protection as your home country. If you are located, for example, in European Economic Area or Switzerland (collectively, "Europe"), your personal data will be transferred to the United States to our offices and our servers, which are not or may not be considered to provide an adequate level of protection under your local data protection laws. We provide appropriate protections for cross-border transfers as required by applicable law.

For transfers from Europe to the United States, or other non-European jurisdictions, we have implemented the standard contractual clauses approved by the European Commission, and other approved mechanisms to protect personal data, as required by applicable law, including obtaining explicit consent or transferring because transfer is necessary for the performance of our contract with you. You may request a copy of the suitable mechanisms we have in place by contacting us.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?
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We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

Our retention periods differ based on the type of account you hold and the services you have used.

• Free accounts (no history of a paid backup subscription): Personal data associated with these accounts is retained for 18 months of inactivity.
• Accounts that have ever held a paid backup subscription: Personal data (including subscription history, purchase records, and backed-up Journal Data) associated with these accounts is retained for 10 years from the date the account becomes inactive.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

If you have questions about retention periods for different aspects of your personal data, please contact us at support@1se.co.

*We began monitoring for inactivity for this purpose on November 1, 2021, so periods of inactivity in this table, for determining retention, will be deemed to have started no earlier than November 1, 2021.

**Website usage data is collected and analyzed for us by Google Analytics (GA4), mobile app usage data is collected and analyzed for us by Amplitude and Firebase. We don’t have complete control over their processes and policies so you should also review each individual privacy policy.
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***Data shared with ad attribution providers like Meta is retained in accordance with their own privacy policies. We encourage users to review Meta’s privacy policy, data retention schedules, and manage preferences directly through their platforms.

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In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent

If you wish to exercise any of the rights set out above, please contact us.

‍No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we need from you

We will use your ability to access your account or your email address as verification of your identity for allowing you to access your personal data or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We will need information about the kind of request you are making.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you within a month and keep you updated.

10. Glossary

LAWFUL BASIS

‍‍Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

External Third Parties:

• External Service providers acting as processors based in the United States, Germany, and Ireland who provide IT and system administration services, such as AWS and Bunny.net.
• Meta as a partner for ad attribution service. Meta ad preferences can be managed via Meta’s privacy settings.
• Webflow as a partner for web-hosting and form processor (CMS platform).
• Twilio (SendGrid) as a partner for email delivery of transactional and marketing communications.

YOUR LEGAL RIGHTS

Your legal rights depend on where you live, but we don't want to use your personal data in ways you don't want us to. If a legal right exists for our users in one country, we may also be able to fulfill the same kind of request for users in other countries. For example, the U.K. and the E.U. give users rights to have us correct or erase your personal data. If your country does not, we will generally still try to do it if you ask us to and there's no conflict for us with some other obligation. To make a request or exercise a legal right, contact or login to the user dashboard.


If you live in the U.K. or the E.U., you have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data's accuracy.
• Where our use of the data is unlawful, but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Opt out of behavioral tracking or targeted ads. We do not engage in user profiling or serve behaviorally targeted ads. However, we use services like Meta to understand which marketing campaigns result in app installs.



Other jurisdiction’s privacy rights:

‍U.S. State Privacy Rights
‍To make a request or exercise a legal right, contact support@1se.co or login to the user dashboard (https://me.1se.co/sign-in).

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, see our CCPA Policy (https://1se.co/ccpa/).


California law requires us to disclose how we respond to Do Not Track (DNT) signals. Because no industry standard exists, we do not respond to DNT signals. However, you may disable analytics and location tracking in the app settings.


Do not sell. California law allows California residents to send us a "do not sell my personal information" request. You can do that by following the link on our website https://1se.co/do-not-sell/ or emailing support@1se.co. California residents may opt out of the sale or sharing of personal information, including for cross-context behavioral advertising. We do not sell your personal data, but we may share certain personal data with third-party platforms, such as Meta, for purposes like ad attribution and performance measurement. The categories of personal information we may ‘share’ with Meta for attribution include identifiers (such as hashed email, hashed name, IP address, user agent, internal user ID, and click identifiers) and demographic information (such as date of birth, ZIP code, city, state, and country). These are shared solely for measuring marketing campaign performance.


California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@1se.co. However, please know we do not currently disclose personal information to third parties for their direct marketing purposes.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information.


Your Colorado Privacy Rights
If you are a Colorado resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling. We recognize opt-out preference signals, such as Global Privacy Control (GPC), to the extent required by law. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/sign-in).

Your Connecticut Privacy Rights
If you are a Connecticut resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling.  We recognize opt-out preference signals, such as Global Privacy Control (GPC), to the extent required by law. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

Your Delaware Privacy Rights
‍If you are a Delaware resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling. We do not process sensitive data except with your consent or when voluntarily provided by you through the journal feature. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

‍Your Iowa Privacy Rights
‍If you are an Iowa resident, you have the right to access and obtain a copy of your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising or sale. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

‍Your Indiana Privacy Rights
‍If you are an Indiana resident, you have the right to access and obtain a copy of your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising or sale. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

‍Your Montana Privacy Rights
‍If you are a Montana resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling. We recognize opt-out preference signals, such as Global Privacy Control (GPC), to the extent required by law. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

‍Your New Jersey Privacy Rights
‍If you are a New Jersey resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling. We do not process sensitive data except with your consent or when voluntarily provided by you through the journal feature. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/),

Your Nevada Privacy Rights
Nevada residents may request that we do not sell their covered information; however, we do not engage in such sales.

Your Oregon Privacy Rights
‍If you are an Oregon resident, you have the right to access, correct, delete, and obtain a copy of your personal data, and to opt out of targeted advertising, the sale of personal data, or profiling. We recognize opt-out preference signals, such as Global Privacy Control (GPC), to the extent required by law. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).  
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Your Tennessee Privacy Rights
‍If you are a Tennessee resident, you have the right to access, correct, delete, and obtain a copy of your personal data, and to opt out of targeted advertising, the sale of personal data, or profiling. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/). Also, you may appeal a denial of your privacy request by emailing support@1se.co.  
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Your Texas Privacy Rights
‍If you are a Texas resident, you have the right to access, correct, delete, and obtain a copy of your personal data, and to opt out of targeted advertising, the sale of personal data, or profiling. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/). Also, you may appeal a denial of your privacy request by emailing support@1se.co.

Your Utah Privacy Rights
If you are a Utah resident, you have the right to access your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising or sale. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

Your Vermont Privacy Rights
‍If you are a Vermont resident, you have the right to access your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising or sale. We do not sell your personal data; however, Vermont defines “sale” broadly, and the limited sharing of hashed identifiers with partners such as Meta for attribution purposes may be considered “sale” or “sharing” under Vermont law. You may opt out of this processing at any time. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

Your Virgina Privacy Rights
If you are a Virgina resident, you have the right to access and obtain a copy of your personal data, correct inaccuracies in your personal data, request deletion of your personal data, and opt out of processing your personal data for targeted advertising, sale, or profiling. To exercise these rights, contact us at support@1se.co or log into the user dashboard (https://me.1se.co/).

11. Revision history

1SE Privacy Policy: 12/10/2025
1SE Privacy Policy: 03/31/2025
1SE Privacy Policy: 06/29/2023
1SE Privacy Policy: 12/01/2021
1SE Privacy Policy: 06/15/2020
1SE Privacy Policy: 05/03/2018